Chase Carey: MotoGP Must Forge Its Own Path Beyond F1’s ‘Drive to Survive’ Model

Liberty Media director Chase Carey has emphasized that MotoGP cannot merely imitate the Netflix docuseries Drive to Survive, which propelled Formula 1’s global popularity. Since Liberty’s acquisition of F1 in 2017, the launch of the series two years later played a pivotal role in expanding the sport’s audience.

Carey suggests that while the documentary’s impact on F1 is undeniable, MotoGP must develop a unique approach tailored to its distinct culture and fanbase. Simply copying the F1 formula may not resonate with MotoGP’s audience or capture the sport’s essence.

This perspective highlights the challenges Liberty Media faces in growing MotoGP’s global recognition amid a competitive motorsport landscape. The company appears committed to crafting original content strategies rather than relying on proven F1 templates.

As MotoGP seeks to elevate its international profile, balancing innovation with authenticity will be key to engaging new fans without compromising the sport’s identity.